Annual Planning: Reflections on the Role of RevOps

Andrew Morales is a seasoned expert in Global GTM operations and strategy, currently serving as the Sr. Director at CaptivateIQ. With a strong background in improving revenue predictability through scalable processes and systems, Andrew has a proven track record in solving GTM problems related to growth, operational efficiency, and scale. His expertise spans across global revenue operations, GTM strategy and planning, staff leadership, business analytics, change and program management, and sales process optimization. Andrew's superpower lies in building high degrees of trust quickly, fostering strong relationships with team members, peers, and executives to drive success. He holds an MBA from the University of Washington's Foster School of Business and a Bachelor's degree in Economics from UC Irvine.